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•Door 1 — Rights Holders

•Federations, leagues, clubs, and event owners who need to know what their commercial assets are actually worth, who should buy them, and how to run the relationship once sold.

•Door 2 — Sponsors & Brand Investors

•Corporates deciding whether to enter sport, which property to back, how to structure the deal, and how to prove the investment worked.

•Door 3 — Advertisers & Media

•Broadcasters, streamers, and media buyers who need audience, inventory, and exposure logic — where the ad spend actually lands versus where the deal says it lands.

•Most engagements sit on one side of the table. The advantage of running Sport Boardroom across all three is that it sees both sides of every deal — which is where McKinsey's "objective outsider" positioning is actually replicated, not just claimed.