FootballSponsorship & Marketing
what drives sport?
By Essential Subscriber


The premier soccer league has steadfastly retained a strict two commercializable shirt inventory spots on the shirt, even as the rest of the world has opened up, with some leagues allowing as many as seven inventory slots on the shirt and shorts. Sports Boardroom analysis reveals that liberalising the psl a shirt fold opening half a billion rand worth of commercial value by opening just two more slots on the shirt.

FIFA World Cup must be fairer as it gets bigger

Downs more determined than ever